Why Automation at Scale Is Hurting B2B Sales and What Smart Sellers Are Doing Differently In today's B2B world, sales teams are using automation more than ever. Outreach tools let you send hundreds of emails a day, AI writes your message copy, and scheduling tools handle the logistics. But something is off. Even with all this automation, response rates are dropping. And the people you actually want to reach are harder to connect with than ever. That's because the very thing that made outreach easy has also made it ineffective. When Everyone Is Reaching Out, No One Stands Out Decision-makers today are overwhelmed by sales noise . They’re getting pitched by AI-generated emails, flooded with calendar invites, and chased across multiple platforms by people they’ve never met. And because everyone is doing the same thing, sending at scale, relying on automation, it all starts to sound the same. Even personalized emails feel templated. Even thoughtful messages get lost in...
Insights for B2B Professionals