It usually starts with a harmless thought: "It’s just a 15-minute meeting." In theory, we all know that being busy isn’t the same as being productive. Yet in practice, we still end up saying “yes” to everything, every meeting request, every quick call, every calendar invite. The challenge today isn’t learning how to be productive. Most of us already know what focus, prioritization, and deep work look like. The real challenge is learning how to say “no” without feeling like we’re letting someone down. In today’s hyper-busy, always on work culture, saying no isn’t just about using your time more efficiently. It’s about having systems that protect your attention and reflect the true value of your time. The goal isn’t fewer meetings , but meetings that actually deserve your time. A 30-Minute Meeting Rarely Takes 30 Minutes The cost of unqualified meetings goes far beyond the scheduled 30 minutes. One short meeting can derail an entire day, because of: Preparation and follow-u...
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Insights for B2B Professionals