The challenge with cold outreach is that it often feels impersonal and can be ignored or marked as spam if it’s not relevant or valuable to the recipient. In 2025, cold outreach is set to fail. With automation and AI taking over, business leaders and decision-makers across industries are overwhelmed with automated and irrelevant emails, calls, and messages. In 2024, the average cold email response rate was less than 4%—meaning that for every 100 emails sent, fewer than 4 get a response. The email-to-meeting conversion rate has dropped significantly, and spam filters and inbox overload are making it even harder for sales teams to get noticed, as decision-makers increasingly ignore cold emails and messages. As trust in cold outreach continues to decline, there’s a growing demand for more personal, relevant connections. Business leaders and decision-makers are bombarded with unsolicited emails and want more control over their time, focusing on relevant meetings. They prefer to engage ...
Insights for B2B Professionals